Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate bars draws you in? Food companies know exactly what they’re doing with ...

Color is often used in packaging to attract attention, but colors also must be taken in the context of the product's marketing goals. For example, ...

Despite substantial progress in green packaging, beauty's big movers are falling short of their own targets. Julia Wray ...

Color Ink, an experiential communications company based in Sussex, Wisconsin, is proud to announce its latest investment in advanced printing technology. The company has recently acquired the ...

L’Oréal required the same color packaging worldwide for product lines like Redken, which is important so that consumers can easily recognize their favorite products no matter where they buy them. At ...

The meaning behind colored meat packaging . In a viral video with more than 1.5 million views, content creators, Liz and Jeff (@lizseff_n on TikTok), made an interesting observation at the grocery ...

Chroma Color’s technical team recommended its G3 manufacturing technology. G3 has the highest loadings available from Chroma Color for pigments, dyes and additives in pellet form, and the company says ...

X-Rite Incorporated, a global leader in color science and technology, is pleased to announce the acquisition of Colorware B.V., a leader in converter-friendly color management software solutions ...