The color “can bring feelings of peace, hope, trust and calmness,” according to the Myron blog, which notes that “other industries that tend to use green in their logos are food, ...

Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate ...

Yellow might be less common, but many fast food chains have red in their logo, and it's not entirely clear whether this goes beyond the fact that this particular color is eye-catching.

Color psychology plays a role in some of your favorite brand's logos, including fast food chains. From McDonald's to Taco Bell, here's how fast food chains utilize certain colors to make you more ...

The going popular theory is that brands like McDonald's and Burger King use the color red in their logos and around their stores because it revs up people's appetites, making them hungry, which ...

Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its “real and delicious food,” the fast food chain unveiled ...

Until the mid-19 th century, natural food dyes from plants, animals, and minerals were used to color food in the U.S. Things changed when companies discovered artificial dyes which were cheaper ...