Yellow might be less common, but many fast food chains have red in their logo, and it's not entirely clear whether this goes beyond the fact that this particular color is eye-catching.

Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate ...

The color “can bring feelings of peace, hope, trust and calmness,” according to the Myron blog, which notes that “other industries that tend to use green in their logos are food, ...

The going popular theory is that brands like McDonald's and Burger King use the color red in their logos and around their stores because it revs up people's appetites, making them hungry, which ...

Color psychology plays a role in some of your favorite brand's logos, including fast food chains. From McDonald's to Taco Bell, here's how fast food chains utilize certain colors to make you more ...

Choosing the correct exterior colors can directly affect the success of your restaurant. Consumers judge a restaurant based on food, service, price and ambiance, according to Eleanor Frisch from ...

Kraft Heinz says it will stop using artificial food dyes by 2027, replacing them with natural versions or taking other steps, ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually ...

Market research will be vital in assessing how consumers respond to color changes in their foods and beverages. Effective ...

The FDA and RFK Jr. plan to ban dyes like Red 40, Yellow 5, Yellow 6, Blue 2 and Green 3 from food. Will it "Make America Healthy Again?" Not without help.

Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its “real and delicious food,” the fast food chain unveiled ...