As Islam ElDessouky, Global VP, Creative at Coca-Cola, reflected during the event, that joy when a person receives their personalized bottle is more than just a simple emoji reaction. It is the ...

Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag. Emoji are becoming ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...