4."When the pandemic started, a friend of mine got really obsessed with the fact that you can't leave your home or go near people without a mask — but it never reflected in his own actions. He judged ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

Cognitive dissonance is the motivational mechanism that underlies the reluctance to admit mistakes or accept scientific findings even when those findings can save our lives. The cognitive dissonance ...

New research reexamines 'When Prophecy Fails,' the classic study of an American UFO cult, raising new questions about the ...

Conversation among us is peppered with observations of the division within the American population. The division is revealed in a number of forms. It may be the acknowledgement of the political gap ...

You've been presented with two viable options for a new career. The first option is what you've always wanted—the role sounds like a perfect fit. But the second option comes with higher pay and better ...

In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...

Cognitive dissonance is the phenomenon where you see two or more phenomena that are supposed to go together but really are wildly different. For example, if you saw a bloody beachhead on Peleliu and ...