A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ...

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand ...

Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?

Coca-Cola brings back Share a Coke with both in-person and digital components. Focusing on positive messaging, the beverage ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5. The “Tweet-a-Coke” promotion ...

premier passes to skip the lines at all the activities and $10 discount coupons for the onsite Coca-Cola store. After trying most of the offerings, we were surprised to realize that we had spent ...

The technology lets marketers push out coupons, promotional material and games based on ... Mobile in-store heats up As more retailers look to bridge digital and in-store, Coca-Cola?s campaign ...

Coca-Cola is relaunching its ‘Share a Coke’ campaign, which previously sparked a global phenomenon by swapping Coca-Cola ...