In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign, adding a fresh chapter to the long-standing and globally recognized rivalry between the two ...

Cola's 'half time' campaign for the ICC Champions Trophy 2025, PepsiCo came out with a full-page newspaper advertisement flipping the script with "any time" campaign.

“Pepsi, however, has chosen a bold, campaign-driven strategy. It’s effective for them, but unlikely to trigger a full-fledged rivalry like in the past,” he added. When asked if Coca-Cola ...

Back then, despite Coca-Cola's official sponsorship, Pepsi stole the spotlight with ... With memes, debates, and brand loyalists weighing in, the rivalry has once again become a spectacle, keeping ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

But Pepsi, never one to back down from a rivalry that’s spanned decades, has countered with a jab that’s equal parts playful and pointed. Watch the Coca-Cola ad here: The Times of India ad ...

Some analysts believe that Pepsi has a shot at surpassing ... story of underdog PepsiCo's epic decades-long rivalry with reigning cola king Coca-Cola. The Bottom Line Times have changed since ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Pepsi: For over a century, Coca-Cola and Pepsi have been locked in a fizzy face-off, each vying for the title of soft drink supreme. This rivalry has spurred countless marketing campaigns ...

Envy has undergone a rebranding—let’s call it competition. It often begins with innocent thoughts like, “Why not me?” before ...