First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

from the successes of its “Create Real Magic” platform to the contentious response to last year’s Christmas campaign. During it all, Pratik Thakar has been leading the way as the global vice president ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

Coca-Cola's new "Recycle Me Again" bottles promise a major shift toward sustainability, but not everything is as green as it seems. Hidden environmental risks and abandoned commitments cast doubt on ...

Artificial intelligence is rapidly transforming creative industries, redefining the processes of ideation and execution. Few companies embody this Artificial intelligence is rapidly transforming ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola’s AI-generated Christmas ad got plenty of attention ... “The days of just making great campaigns? They’re numbered,” he says. “Creativity has to move beyond promotion and ...

and then formulated a new promotional beverage called Coca-Cola Y3000. Moreover, the company used AI in a Christmas-themed campaign last year called Create Real Magic, which enabled customers to ...

In 2025, it can seem as though the future generations of AI advocates promised have finally arrived. We see the benefits of ...