STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Millions of people tune into the Super Bowl every year solely to watch the star-studded ads that run between each quarter of ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

Hellmann’s ad made a splash ahead of the game by reuniting Meg Ryan and Billy Crystal’s “When Harry Met Sally” characters at Katz’s Deli enjoying a sandwich with Hellmann’s. Sydney Sweeney joins to ...