Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Indeed, tipping the drink to your mouth, further activates the effect. “The more you drink, the cooler the can should start to get”, explains Vyse. It’s a refreshing change from rushing to finish a ...

It became apparent just how much more challenging the second-tier series cars are to drive compared to the highest level ...

Vrbo recently targeted Airbnb with billboards, calling itself the "hotter, cooler" alternative. Airbnb’s CEO responded by mocking the ad on Instagram.

A new ‘self-cooling’ can could change picnics, camping trips and days out at the beach forever - and help save the planet ...

Air coolers are a very cost-effective and energy-efficient investment that help you calm the uneasy heat waves during summers. Here is a list of some options for air coolers under Rs. 6,000 in India ...