Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

For decades, the Coca-Cola “Holidays Are Coming” ad has been, for many around the world, the nostalgic signal that Christmas has officially arrived (much like how the iconic “Chubhti Jalti ...

Every word counts when asking an AI to create an asset. And with the technology upending how marketers work, it makes more ...

At this time, I'd like to welcome everyone to the Coca-Cola Company's fourth quarter and full year 2024 earnings results conference call. Today's call is being recorded. If you have any objections, ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

The rise of AI in the marketing industry across the Asia Pacific (APAC) region is undoubtedly transforming how businesses ...

Q4 2024 Earnings Conference Call February 11, 2025 8:30 PM ETCompany ParticipantsRobin Halpern - VP, Head of IRJames ...

Debate of the week… Coca-Cola release Christmas advert built with AI. Let’s settle this debate. (for me I vote C!) A) Over-usage of AI has lost its nostalgic magic B) AI has positively ...

With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you ...