Social media feeds are awash in images of lavish baskets overflowing with expensive gifts. Some parents are giving their children bikes. Others are pushing back.

On April 19 and April 20, participating Smashburger locations are offering four classic Smashburgers for $20 total (before taxes) when purchased at Smashburger.com or on the burger shop’s app.

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...