In Texas, ranchers have to re-register their brands once every 10 years. This requires a trip to the county courthouse to ...

Nebraska Senator Teresa Ibach, a cattle owner from Dawson County, sponsored LB 646 which was amended on the floor Wednesday, ...

Lawmakers in the Beef State take on the issue of cattle branding and if some feedlots should be exempt from brand inspections ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

The Utah Department of Agriculture and Food (UDAF) and the Wyoming Livestock Board have come to an agreement on how brands can benefit cattlemen in both states. Ranchers can now use brands on cattle ...

A herd of cattle has died of apparent thirst after being unable to find water at a station of luxury beef giant AACo, whose marketing mantra is based on its livestock's welfare. A source with ...

Branding is crucial for startup success, says Harsh Pamnani of T-Hub. He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing ...

To help you build a standout employer brand, 20 business leaders from Forbes Human Resources Council offer their effective strategies for creating a workplace where employees feel valued ...