In Texas, ranchers have to re-register their brands once every 10 years. This requires a trip to the county courthouse to ...

Nebraska Senator Teresa Ibach, a cattle owner from Dawson County, sponsored LB 646 which was amended on the floor Wednesday, ...

Judging from the headlines, one would think John Deere’s clout was eroding among farmers, but the company's financial numbers ...

What began with a single tray truck in 2011 has transformed into one of Australia's 25 largest livestock transport companies, ...

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

The Utah Department of Agriculture and Food (UDAF) and the Wyoming Livestock Board have come to an agreement on how brands can benefit cattlemen in both states. Ranchers can now use brands on cattle ...

A herd of cattle has died of apparent thirst after being unable to find water at a station of luxury beef giant AACo, whose marketing mantra is based on its livestock's welfare. A source with ...

Branding is crucial for startup success, says Harsh Pamnani of T-Hub. He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Police are investigating the possible starvation deaths of 63 cattle found in a barn in Haenam, South Jeolla Province. According to Haenam Police on Tuesday, a local resident reported to the ...