Demand started to rise again more recently, partly because in 2008 Suntory successfully created a craze in Japan for highballs, or whisky and soda, and partly because Japanese whisky is receiving ...

In other beverage news, Hint brings electrolytes into sparkling water to fulfill the growing demand for hydration.

Sake producers are struggling to find a way to keep the party going as whisky continues to gain ground among drinkers in the country.

The only thing better than a Japanese-style snack is one paired with a whisky highball. In partnership with Suntory Toki Whisky, Joji chef Paul Farag shows us how to make his inventive dish – and the ...

All this to make the whisky-and-soda brigade look a little staid ... Takeshi Niinami, chief executive of Suntory, Japan’s ...

The increasing preference for low-alcohol and alcohol-free beverages is shaping market dynamics. In 2023, sales of low-alcohol beer grew by 12%, driven by health-conscious consumers looking to ...

In this carbon-free process ... in place of natural gas and other standard fuel. Suntory Holdings Ltd. became the world’s first whiskey producer last year to successfully use hydrogen as ...

The highball, a simple yet meticulously crafted whisky and soda serve, is a staple in Japan and highlights ... “A whisky such as Hibiki Harmony from the house of Suntory can be a great place to start, ...

The ready-to-drink cocktail sector of the Japanese beverage industry, as well as the corresponding cooler cases at Japanese convenience stores, can get pretty crowded. Suntory has carved out a nice ...

TOKYO, March 5 (Reuters) - Japanese electronics giant Sony and drinks maker Suntory are stockpiling inventory ... while focusing on selling more American whiskey in the U.S. to mitigate "more ...

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