Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

Phoenix Suns guard Devin Booker played in a player-exclusive colorway of the Nike Book 1 that honored NBA legend Penny Hardaway.

Having served the best fits in the game, NBA All-Star Shai Gilgeous-Alexander delivers his first-ever footwear — the Converse SHAI 001.

For the third year in a row, the sneaker gets a special colorway for the Parisian streetball tournament Quai 54.

The three-shoe campaign is accompanied by new silhouettes from Bad Bunny x adidas, A$AP Rocky x PUMA, special pairs for Air ...

It was Gene Keady who coined the "play hard" phrase. But the current day Purdue basketball team has applied it in March ...

If you’re a fan of Golden Goose’s low-top ‘80s basketball-inspired Ball Star Sneakers, you might have to bend your color ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

A decade-plus drought has ended for Florida basketball! With a 86-77 victory over Tennessee on Sunday, the Gators captured ...