The whisky brands are ready for their close-up — forming strategic partnerships and tapping into culture in new ways to build their audience.

Japanese whisky has logged some memorable milestones over the past several years. Back in 2023, the House of Suntory ...

Buchanan's Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan's Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in ...

The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies.

Rauw Alejandro teams up with Buchanan’s Whisky for Asados Unidos, a summer campaign celebrating Latino barbecues, parrilladas, and carne asadas.

This first campaign marks the start of an exciting new relationship between Buchanan's and Rauw, kicking off the summer with vibrant content, bold flavors, and unique IRL moments that unite 200 ...

Wigle Whiskey will run a special summer pop-up bar to accompany a collector’s edition Americana Rye whiskey releasing ahead ...

Lost Lantern, an independent bottler based in Vergennes, Vermont, will release its highly anticipated Summer 2025 Collection, ...

Don’t like whisky? Then you haven’t properly explored Scotch. Scotland’s whisky-makers are masters of malts, offering more ...