Yet 48 per cent of the UK population has brown hair and needs a product that will transform ... in the market and removing the traditional stigma around box dyes (both with bleach and without).’ ...

However, if you constantly dye your hair lighter with ... dying your hair lighter without bleach is possible, but it has its parameters. If you have medium brown hair and hope to be a medium ...

If you're starting with black hair and trying to go brown, red ... hair without lifting any previous dye—though, the hair can only lighten so much without bleach, and your colorist will probably ...