Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

From the infamous Brazilian blow-dry to the ... you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your hair in some capacity to your hairdresser, chances ...

It is a natural protein found in our hair, skin, and nails that helps keep our locks strong and healthy. With daily blow-drying and straightening, keratin treatment acts as a protective sheath ...

Protein in Hair Treatments Proteins are often found in hair treatments—such as shampoos, conditioners, or masks—that promise to repair or bond damaged hair. Keratin is one such protein that ...

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...