A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Compartés explains how "The White Lotus" has become a masterclass in modern marketing with its stunning visuals and satirical ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

In response, Meghan explained how becoming a mother has changed her approach to business and work. The duchess welcomed Prince Archie in 2019, and Princess Lilibet in 2021. She added that it was ...

Social media is often thought of as just a tool for brand awareness – but the truth is that it can also be a driver of real ...

Directed by Greg Whiteley, the new limited series gives a peek behind the scenes of a floundering Major League Baseball team.

Aditya Birla Group jewellery brand Indriya has launched its first store in Uttar Pradesh at Lucknow and plans to roll out stores in all other cities like Kanpur and Noida. Stating that Uttar Pradesh ...

South African coffee brand Vida e Caffè is expanding its national footprint through a new partnership with a local retail ...

This has sent the automotive industry into chaos, but companies are now starting to form a response. While Ford and ...

Butterfinger's new Salted Caramel flavor is a game-changer, bringing a modern twist to the classic crispy peanut butter treat.

Trump administration officials on Thursday defended President Trump's sweeping worldwide tariffs, but they could hamstring ...

Festival season is upon us, so Newsweek sat down with the founder of Memphis' RiverBeat Festival to discuss the efforts ...