Luxury hotel group Mandarin Oriental debuts first rebrand since '85 with new logo, app & loyalty perks as it aims to double ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

Restaurateurs are finding that ambience and branding matter as much — and to many diners, more — than the food they serve.