Toyota finally settled on the name "Lexus," which combined the Greek "lexicon," meaning language, with the Latin "luxus," ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The use of black to signal elegance and red for passion falls ... all four logos in circles linked together. The individual brands' logos were eventually dropped, leaving only the four rings.

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

After 160 years, the ambition to create a watch at the Zenith of perfection continues to guide the brand’s watchmakers. In tribute to this unique legacy, ZENITH ...

Luxury brands seeking to establish a signature identity turn to Digital Silk for its expertise in high-end branding, immersive design and strategic marketing. By crafting tailored digital experiences, ...