Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

Between boycotts, protests, and general animosity, the U.S. might be more unpopular internationally now than any time since the days of the Iraq War. Welcome to Pariahmerica. The only thing more ...

It’s necessary to guide your brand’s narrative as much as possible. Do this by monitoring your brand online and consistently and quickly addressing narratives, both positive and negative.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations ...

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Singapore-based fashion brand Aupen, whose fans include Hollywood celebrities such as Taylor Swift and Olivia Rodrigo, announced on Jul 3 that it has embarked on a partnership with LVMH Metiers d'Art ...

International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong ...

How do fashion products grow from design concepts to must-have purchases? From factory floors to shop shelves, what does their journey to market look like? How do we ensure that fibres and fabrics are ...