Babin would go on to lose the brand extension battle, but win the ultimate war. None of his brand extensions were especially successful. But none did any damage to the Tag Heuer brand. And that is ...

An example of an unsuccessful brand extension occurred in the early 1980s when popular jeans manufacturer Levi Strauss & Co. decided to launch a line of men's three-piece suits under the sub-brand ...

Brand extensions can also help a firm’s stock prices. Some academic research has found that Wall Street attend to brand extension announcements and that whether they like them or not depends on how ...

Answer: There are a number of instances in which a brand extension has hurt the image of the brand concept. This is particularly true if the brand extension involves some kind of disaster of negative ...

Without brand fit, the extension will be confusing and you may weaken existing brand equity. The extension should also leverage the depth of the existing brand identity. Your brand identity is like a ...

Rumour Killer On WWE Raw Brand Extension. Raw versus WWE isn't happening. by Grahame Herbert. ... In theory, that could have created a situation in which Shane manages Raw and Vince manages Smackdown.

If the sub-brand lockups derive from the same unit, the brand extension may be leveraged and sub-brand units should be reflected in plain text. Elevated Sub-brand Lockups A sub-brand may choose to ...

In 2002, RAW and SmackDown were given individual rosters. This brand extension happened for two reasons (both linked to WCW). Firstly, following the purchase of WCW, many wrestlers became free ...