First came red lip theory, which proposes that all you need to look collected and dewy is a swipe of red lipstick (really!). Now, enter the red-nail theory, or the idea that you’re more likely ...

Both stories are examples of a brand extension strategy as part of brand architecture. In this case, marketers are counting on the awareness, positive associations and quality perceptions of the ...

Lately, one particularly adrenaline-inducing travel tip has made major waves on social media: Enter the “airport theory,” which posits that you need only arrive at the airport by 15 or 20 ...

Microsoft has finally introduced the web-based extensions store for Android on the Edge browser. How can you try extensions on Edge for Android? Just upgrade to the stable version v134.0.3124.57 ...

The Seattle Seahawks traded Geno Smith to the Las Vegas Raiders last week, and it sounds like the decision to trade him was influenced by the two sides not being able to agree on a new deal for ...

Honey was accused of shadily swapping out affiliate links, and now Google has new rules for extensions targeting exactly that. Honey was accused of shadily swapping out affiliate links ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Google has officially implemented a new platform for Chrome extensions, and it brings both good and bad news. On the positive side, Manifest V3 promises greater safety and security within Chrome.

Cybercriminals are constantly finding new ways to exploit trusted apps and browser extensions. Since people tend to trust tools that seem legitimate, attackers use them to spread malware or steal ...

Follow KT on WhatsApp Channels. Beyond beauty and accessories‭, ‬however‭, ‬it can be challenging to formulate a physical fashion brand robust enough to survive the‭ ‬changing tides of ...