Leveraging local expertise ‬and layering on individual heart‭, ‬regional pride and intimate insights‭, fashion influencers ...

A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...

Few materials in furniture-making possess the versatility of wood. From delicate side tables to wardrobes that anchor an ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Knies has signed a contract with sportswear brand Adidas as an ambassador for the company's 'Adidas Canada'. Knies, 22, is ...

What technology or consumer product wouldn’t love to have interoperability with arguably the greatest technology brand the world has ever known?

Real life examples of skylights in kitchen extensions to bring brightness to light-starved spaces in the best way possible ...

It is the latest beauty brand to bring a Gen X icon into its advertising, with the 68-year-old highlighting the lengthening ...

Both stories are examples of a brand extension strategy as part of brand architecture. In this case, marketers are counting on the awareness, positive associations and quality perceptions of the ...