The original brand extension was one of the most ambitious and unique things WWE ever attempted, but sadly, it never really lived up to its potential. Raw and Smackdown never felt distinct enough, the ...

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation ...

When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say that brand extensions weaken brands.

Answer: There are a number of instances in which a brand extension has hurt the image of the brand concept. This is particularly true if the brand extension involves some kind of disaster of negative ...

Answer: Brand extensions let a marketer take a brand with well-known quality perceptions and associations and put it on a brand in a new category. Not only can marketers capitalize on brand awareness, ...

Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. The brand-extension trend has been around for years. But this fall, ...

If you are looking for something interesting to read then this list of bizarre brand extensions that befuddled consumers is the thing you were looking for. There always comes a time when a company has ...

It’s hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good ...

After weeks of anticipation, WWE has officially announced that the brand extension draft will take place on the first live episode of SmackDown on Tuesday, July 19 on the USA Network. WWE originally ...

After an extremely disappointing 2019-20 season that saw them fall short of any and all expectations, the Philadelphia 76ers decided to part ways with head coach Brett Brown. In addition to Brown, ...