Despite advances in security technology, cybersecurity attacks and data breaches are increasingly common as attackers keep ...

Define brand—Having your brand voice clearly defined, upfront, allows crisis management to occur within the same point of view and will therefore make it more believable and effective. Have CEO buy-in ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

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You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking place in your meetings and marketing campaigns; a big part of it is what’s ...

TIFF 2015: Our Brand Is Crisis interview with Sandra Bullock Our Brand Is Crisis trailer: Sandra Bullock stars in David Gordon Green's new movie First Look: Sandra Bullock stars in Our Brand Is ...

Brand reputation management isn't just for B2C companies ... the process and make it easier for your community gurus to work their magic. 7. Manage your crisis before it happens You may be wondering, ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

From Boeing to Bud Light, some of the world’s biggest brands have weathered intense public relations storms. Now, electric ...

Elon Musk seems to be everywhere these days, just not in the place he’s most needed: at the helm of his flailing electric vehicle company. That’s to say nothing of the company’s brand identity.