Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

To save you time, effort and money, we’ve put together the following robust app marketing plan, you may customize it for your needs but the bulk of it is applicable to the majority of apps. Over time, ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always ...

KOTA BARU: The Kelantan Fire and Rescue Department has identified 19 high-risk hotspot routes that are prone to road accidents during the Chinese New Year holiday. Its Kelantan director Farhan ...

Financial planning involves looking at your current financial situation with or without the help of a professional — and finding strategies to reach long- and short-term goals. Many, or all, of ...

It should cover every aspect of your business journey, from ideation and objectives to competitive analysis and marketing strategies. A well-structured business plan is also essential for securing ...

Klaus Vedfelt / Getty Images A cafeteria plan is a benefits program where employees can select from different pre-tax options to lower their taxable income. What Is a Cafeteria Plan? A cafeteria ...