PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...

From vanilla blondes to cinnamon browns, there are several new hair shades set to take over in 2025. We asked the experts to ...

Celebrity colorists share their favorite copper hair hues. They say blondes have more fun and that brunettes do it better, but don’t write off copper queens so fast. This fiery hue—which can range ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

The origins of blonde hair have long ... While other genes can influence hair colour, MC1R mutations are among the most significant when it comes to lighter shades. Reich’s research suggests ...

On October 18th, 2018, Twitter user @brianlunn tweeted the image with a caption mocking people with blue eyes, gaining over 38,000 retweets and 161,000 likes (shown below). As the tweet spread, other ...