The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s ...

Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

Related: 7 Best Low-Maintenance Haircuts for Thick Hair, According to a Celebrity Stylist Butter blonde is the warm, golden-toned cousin to the classic platinum. And everyone is talking about it right ...

Ready to bring your blonde back to life? This extensive hair routine includes ... Enjoy the purple shampoo, conditioner, and mask that together revive color, texture, and more.

Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

Lindsay Lohan just kicked off spring with a fresh, game-changing hair color that’s sure to be your next salon appointment—say hello to almond milk hair.