The only thing it really takes to bleach your hair is commitment. Well, that and a good colorist. “Almost anybody can go platinum,” says Elisabeth Lovell, co-founder and stylist at Whiteroom ...

Platinum blonde hair is a study in extremes ... for all the details on exactly what to expect with bleached hair. Everything you need to know about the daily routine and maintenance to tips ...

The "Arrowverse" star bleached his hair for his role on "American Horror ... sharing with her Instagram followers "A platinum blonde pixie tonight cause why not?" Sure, it's a wig, but it still ...

That’s why most brow and color pros recommend seeing a trained professional, especially for your first time. A licensed tech ...

The only thing that helped was being distracted. And a great distraction was researching hair bleaching and going platinum blonde, something I’d always found intriguing but had brushed off as ...

The Uncut Gems star recently showed off her dramatic hair transformation, unveiling platinum blonde tresses and matching bleached eyebrows in an Aug. 24 Instagram. In the photo, Julia's new ...

Bleaching your hair requires patience and careful adherence, but if you're ready to take the platinum plunge, we're here to help you get that perfect bleached blonde finish—without the rookie ...

The U.S. real estate market is about to see a shift in the coming months, according to an industry expert. Beauty guru Avrey Ovard recounts the bold choice to let her mom bleach her hair platinum.