Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

A hair color professional may be able to better assess your situation and offer the best options. Photobleaching causes a reaction that is similar to the effect that bleach has on hair.

complaining about their outgrown bleached blonde hair and turning to box dyes, balayage or resignation. “My entire head of hair is my natural color…. I’m suffering,” a woman said.

It also contains other hydrating ingredients like coconut and sunflower-seed oil and glycerin, which are particularly beneficial to severely bleach- and color-damaged hair. It used to be available ...

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...