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Not having braided hair “creates more of a hassle for everything,” said Sims, who counts herself among the tens of millions of women that regularly spend on the Black hair care industry.

Before the oppressive summer heat descends on Atlanta, therapist Brittanee Sims usually gets her thick, curly hair braided at a salon.

Not having braided hair “creates more of a hassle for everything,” said Sims, who counts herself among the tens of millions of women who regularly spend on the Black hair care industry.