Michaels is making a play for the territory left by Party City's recent store closings by expanding into the party supply ...

There’s something undeniably magical about a birthday party — no matter your age. Whether you’re throwing a bash for a child, a friend, or even yourself, planning the perfect birthday celebration ...

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

Planning a birthday celebration for children is a wonderful opportunity to create cherished memories. It’s not just about balloons and cake it’s about curating an experience that sparks joy, ...