If you look at the live example, there’s an area up top with a lot of raw hex data. The area below that ... for hex (default 4 bits), “b” for binary (default 1 bit), “d” for decimal ...
Set RECFM= to F for fixed. Set the LRECL= to 160, because each card column of column-binary data is expanded to two bytes before the fields are read. For example, to read column-binary data from a ...