Netflix opened its big black box of data for the first time in 2023, lifting the lid on viewing figures for its entire catalog of movies and TV shows in spreadsheets that span tens of thousands of ...

Netflix has over 100 million subscribers and with that comes a wealth of data they can analyze to improve the user experience. Big data has helped Netflix massively in their mission to become the king ...

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Nielsen has tapped Peter Naylor as its first chief client officer.

Advertising executive and former IAB chair Peter Naylor is joining Nielsen in the newly created role of Chief Client Officer.

Alain Tascan, the head of Netflix’s gaming business, said the goal is to "take advantage of the reach and innovations at Netflix to push games in new and unexpected directions." ...

Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.