It resulted in an icy-blonde appearance, and the floral scent was a nice touch (it might be the best-smelling purple shampoo she's ever used). In the end, her straight, thick hair looked shiny ...

If you buy something, we may earn an affiliate commission. The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached ...

There's no need to lose your cool (pardon the pun), though, as that's when the best purple shampoo swoops in with its impressive hue-restoring powers. Katie makes regular trips to see her ...

restoring it to its cool-toned best. If you want to keep your colour at its coolest, you can use your purple shampoo every time you wash your hair. Noticed a build-up of brass? Try using your ...

Not only will a decent blonde shampoo stop your hair from becoming brassy, but it also extends the shelf life of your colour, so you won't have to frequent the salon quite as often. So, without ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY ... And while I’ve written stories about the best shampoos for those different hair ...

I also compiled expert-recommended and NBC Select editor-favorite purple shampoos to consider. SKIP AHEAD How I picked the best purple shampoos | The best purple shampoos in 2025 | How to shop for ...