Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

After trying lots of different ways to cover her greys, our writer has finally found a fuss-free solution that genuinely ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

Brown offers a multitude of benefits that make it such a popular color ... light or partially cloudy weather. Best for: Winter sports and individuals with light sensitivity or certain eye ...

A good eye-shadow palette is essential ... whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases. The best ones contain a versatile ...

Of course, not everyone has the same need for an under-eye setting powder. Ahead, find our roundup of the very best ... a beautiful light pink finish with a bit of radiance. The color isn ...