PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

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While the weather may not totally feel like it's there yet, warm weather is on the horizon, and what better way to kickstart ...

Discover the top mini hair straighteners on the market, and find the perfect one for your hair type and needs.

Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

Choosing the perfect hair color can enhance your features, complement your skin tone, and express your personal style. For ...

Jasper Plum is finally here. Name a better shade for spring... We'll wait. Shop the all-new, soft purple shimmer colorway on ...

So for blondes, I’ve found shampoos with purple-depositing formulas to fight brassiness. As the sun can fade color ... this is my best pick overall — but if your hair is remarkably stressed ...

The best part? We’re not merely providing ... “Ask your stylist for a rich, deep red with violet undertones.” Meanwhile, if you’re hoping for an unconventional hair color for spring 2025, there’s ...

There’s the purple shampoo from my DIY ... And while I’ve written stories about the best shampoos for those different hair types — from fine to color-treated — here, I’ve thought about ...

Did you know the best ... my hair down. It's just perfect!” What a reviewer says: “This oil is pure magic! My hair was looking very dull, dry and lifeless after years of color/highlights ...