PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

While the weather may not totally feel like it's there yet, warm weather is on the horizon, and what better way to kickstart ...

Choosing the perfect hair color can enhance your features, complement your skin tone, and express your personal style. For ...

Steinfeld proves purple is certainly one of her best colors as she looks extravagant in her new partnership with Nexxus Hair.

There’s the purple shampoo from my DIY ... And while I’ve written stories about the best shampoos for those different hair types — from fine to color-treated — here, I’ve thought about ...

Here are all the finalists and winners announced at Cosmoprof Worldwide Bologna in partnership with Beautystreams.

Every so often, all the Red Hat Society chapters in the county would gather at the Riley Park Shelter House in Greenfield, ...

The collection features diamond jewelry, gemstones, and modern designs, with a focus on the brand’s signature icon – the ...

Weed, obviously. But also a ton of innovation, some surprising ingredients, a dose of hucksterism—and a tradition on the ...

After last month’s detour into the depths of the juvenile detention system, the story returns to the ongoing Asema mystery and the ethical question of who deserves to live or die. With still ...

Beasts and beauties, ladies and tramps, princesses and frogs - Walt Disney Animation Studios has been creating sublime ground ...