Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

Boasting a violet hue, this affordable shampoo banishes yellow tones and unlocks brighter, healthier-looking hair ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

The best purple shampoo ... bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s blonde or ...

Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

Consult your colourist: The first step to any hair makeover is to book a consultation with a trusted colourist. In other words, put that at-home box dye down!! If you're transitioning from dark hair ...

Ready to bring your blonde back to life? This extensive hair routine includes everything you need to reinvigorate your hair from the root to the tips. Enjoy the purple shampoo, conditioner ...

Calls my hairdresser to ask for buttermilk blonde' – as Molly-Mae Hague debuts a fresh blonde hair colour for spring, we look at how to maintain cool-toned blondes at home ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

Most people have their hair care routine down pat – a shampoo and conditioner in the shower followed by a towel or blow dry ...