"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...

Many Black women saw an influx of product-heavy and lengthy hair routines on their FYPs. But going to basics is sometimes ...

Inside the success of a Filipino content creator-turned-entrepreneur and a beauty expert’s take on the Philippines’ ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When Kate Middleton married Prince William she famously did her own makeup, and the new royal relied on this sparkly pink ...

Because unlike curling irons, styling wands or even our beloved Dyson Airwrap, hot rollers are hands-free once you put them ...

A Golden Retriever‘s playful curiosity has turned a standard makeup session into an internet sensation. As beauty influencers strive for precision and poise, one Instagram user found herself sharing ...

Now, the actress has dropped a "Get Ready With Me" tutorial on Instagram ... Alia Bhatt treated fans to a rosy beauty glow. On a dewy base, she put on the right amount of blush.

As she leans in, viewers can clearly see her skin’s natural texture – yes, those visible pores that many beauty tutorials don’t show. Just when you think it’s all real, she pulls away from the ...

Of all the wacky things I try as a beauty editor, until now, shaving my face has not been one of them. Yet, here we are, and I am now committed to shaving my face once a month. Before you recoil ...