Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

“It’s important to assess the hair’s natural depth to avoid making the overall look too dark. Techniques like babylights, shadow roots or reverse balayage can also create a seamless, dimensional blend ...

For a good visual to bring to the salon, check out Ana de Armas’s hair at the Oscars (which Rez is responsible for). Rez achieves this nuanced, multidimensional hue by not only adding lots of very ...

If you’re living with lacklustre locks, it’s time to invest in one of the best hair masks. “When selecting a mask, the main focus should be active ingredients and matching them to what your ...

Having one of the best hair dryers is a must if you want you want to get your locks from wet to dry and styled in minimal time and with minimal effort. We've tested out a wide range of blow dryers ...

A nutrient-rich diet may help your hair grow. But it’s only one piece of the puzzle. Other things, like age, genetics, medication use, environmental exposure, and overall health, also play a role in ...

Consistency is key — you won’t wake up with Rapunzel hair overnight, but after a few months? You’ll notice. Strategic highlights and lowlights create dimension and the illusion of thickness. Ask your ...

Whether you want a pin-straight finish or need help taming frizzy ends, a high-quality hair straightener can transform your look with minimal effort or heat damage. Following an extensive testing ...

I wanna be hairless, dammit! I just feel more confident and comfortable when my skin is smooth, sans hair. Granted, I've tried legit every hair-removal method out there and nothing has ever really ...

In 2025, this style is refreshed with warm blonde tones that blend harmoniously with the rest of the hair, resulting in a natural and sophisticated look. It's an ideal option to illuminate your face ...