BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW has a new logo, marking the biggest change to the company ... There’s a reason why we don’t see many transparent backgrounds with white text on them from most companies: a lot of our ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

BMW has debuted a new 'flat' logo it claims is "better-suited to the digital age", to be used in communications across the German manufacturer's BMW, BMW i and BMW M brands. The first update in ...

even when there is no text to support the imagery. Companies spend years building loyalty and trust, and they select their logos to reflect these values. BMW’s new logo was recently unveiled and ...

You can probably find a typeface for your logo or missive that conveys a little more creativity. I’ll make an exception for the text of this post. BMW is also an exception. Helvetica is so ...

For only the fifth time since its introduction in 1917, BMW is redesigning its logo, the famous roundel. While the circular shape and basic architecture are the same, the middle still has the blue ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...