Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts ...

driving better alignment between marketing and sales Examine the B2B customer journey from multiple perspectives Enlist Kellogg Executive Education's Comprehensive Campaign Template to help drive ...

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Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...