In the fast-evolving world of B2B marketing, data-driven decision-making is key to staying ahead of the competition. Among the many types of business intelligence, firmographic data plays a crucial ...
ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...
The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a ...
Informa TechTarget and Demandbase's collaboration empowers go-to-market teams to prioritize and engage the most relevant ...
From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.
Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. The ...
MarTech on MSN6d
How B2B and B2C brands are winning hearts with memory-driven CXThe future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.
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