From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool and ashy.

“It’s a mix of cool beige and ash blonde tones,” Kusero says, noting that Lily Rose Depp has rocked the popular cool-toned ...

Gigi Hadid debuts a silver hair transformation for spring. Here, an expert reveals how to achieve the shade and who should ...

One video by @mamalindacooks has been viewed over 9.7 million times, the post showing exactly how she makes her own homemade rice water toner – storing it in mason ... to create porcelain skin and ...

Salon quality high speed grey/violet based toner for creating cool toned iridescent looks on pre-lightened hair Restores moisture and provides a conditioning shine Increases elasticity Provides a ...

If you never bothered with skincare before but are ready to start taking it seriously, here's what your peers are using.

Ofc, we all wanna have the 'It' hair colour or cut, but it's also important to keep your mane in tip-top condition. We want mirror-like shine and we want to be able to do it from the comfort of ...

NEW + IMPROVED TO HELP REPAIR HAIR: Bond Repair Complex + Vegan Keratin Fillers help repair hair from the inside out. LESS HAIR LOST FROM BREAKAGE: Up to 98% less breakage vs. uncolored hair.