Showcasing an ash blonde hair color is the perfect mix of cool ... work with a pro and invest in some serious maintenance, like purple shampoo to keep brassiness at bay. Once you’ve found ...

Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

From the classic balayage to bolder shades like electric blue, there's a perfect option for every skin type. Dare to ...

Ready to bring your blonde back to life? This extensive hair routine includes everything you need to reinvigorate your hair from the root to the tips. Enjoy the purple shampoo, conditioner ...

“The key is low-maintenance hair that looks high-end ... clients who once aimed for allover brightness now want to embrace their darker blonde base with subtle, blended highlights,” says Susec. Think ...

(Even the moody grunge that accompanied her Reputation era wasn’t enough to separate Swift from her natural hair hue.) Still, from golden to ash to platinum to 'old money,’ Swift’s blonde (a ...

We've even known those with silver hair dye to use purple shampoo to maintain their icy shade. It also works on blonde highlights, blonde ombre and naturally grey hair, too. So, if you're looking for ...