Texas-based RiserUnited, founded on Flag Day in 2024, gives shoppers the opportunity to "wear their values" through patriotic apparel that honors the American flag.

When the Olympics come to Los Angeles in 2028, perhaps the most American sport will finally make its debut. Men's and women's flag football are set to join the Olympic program, bringing gridiron ...

Flag has a presence on the college level, too: It’s an NAIA women’s sport and there are plans to launch in select conferences in NCAA Division II and Division III.